1927 LaSalle Roadster
01
Artifact Overview
In 1926, Alfred P. Sloan Jr., president of General Motors, sought a lower-priced companion to the Cadillac to fill out General Motors product line. He lured a custom designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "stylized." The stylish and affordable LaSalle marked the demise of individually designed and prohibitively expensive custom cars.
Artifact Details
Artifact
Automobile
Date Made
1927
Place of Creation
Creator Notes
Designed by Harley Earl and made by the Cadillac Motor Car Division of General Motors Corporation in Detroit, Michigan.
Location
at Henry Ford Museum in Driving America
Object ID
81.142.1
Credit
From the Collections of The Henry Ford.
Material
Canvas
Cloth
Leather
Metal
Nickel (Metal)
Plate (Material)
Rubber (Material)
Wood (Plant material)
Color
Black (Color)
Blue
Cream (Color)
Tan (Color)
Teal
Dimensions
Height: 68 in
Width: 74 in
Length: 186 in
Wheelbase: 125 in
Inscriptions
Between headlights and on running boards: LaS
Plate on PR side behind hood: BODY / by / FISHER
Hubs and rear light: LaSalle
Specifications
Make & Model: 1927 LaSalle roadster
Maker: General Motors Corporation, Detroit, Michigan
Engine: V-8, 303 cubic inches
Transmission: 3-speed manual
Height: 68 inches
Wheelbase: 125 inches
Width: 74 inches
Overall length: 185 inches
Weight: 3755 pounds
Horsepower: 75 at 3000 revolutions per minute
Pounds per horsepower: 50.1
Price: $2,525
Average 1927 wage: $1,380 per year
Time you'd work to buy this car: about 1 year, 10 months
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