Can Label, "Butterfly Brand Golden Pumpkin," 1880-1895

Summary

Throughout the late-19th to early-20th centuries, lithographers created labels to help sell products. Manufacturers of foodstuffs utilized the same design for several different products -- a strategy which helped customers distinguish one brand over another. Olney and Floyd's Butterfly Brand products were easy to identify with their colorful, eye-catching labels and signature butterfly.

Throughout the late-19th to early-20th centuries, lithographers created labels to help sell products. Manufacturers of foodstuffs utilized the same design for several different products -- a strategy which helped customers distinguish one brand over another. Olney and Floyd's Butterfly Brand products were easy to identify with their colorful, eye-catching labels and signature butterfly.

Artifact

Can label

Date Made

1880-1895

Subject Date

1880-1895

Collection Title

Label Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

93.57.5

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Orange (Color)

Dimensions

Height: 4.188 in

Width: 11.313 in

Inscriptions

Text on label reads - BUTTERFLY GOLDEN PUMPKIN \ TRADE MARK \ OLNEY AND FLOYD \ WESTERNVILLE, N.Y. \ Left: BUTTERFLY BRAND \ FIRST \ QUALITY \ OLNEY & FLOYD \ PACKED AT \ WESTERNVILLE \ ONEIDA CO. N.Y. \ GOLDEN PUMPKIN

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