Streetcar Advertising Poster for Heinz Apple Butter, "Fresh From the Orchard," circa 1920

Summary

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Apple Butter to passengers riding a streetcar.

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Apple Butter to passengers riding a streetcar.

Artifact

Poster

Date Made

circa 1920

Creators

H.J. Heinz Company 

Creator Notes

Made for H. J. Heinz Company.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.419.1

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)
Cardboard

Technique

Lithography

Color

Multicolored
Brown
Blue
Pink (Color)

Dimensions

Height: 11 in

Width: 21 in