Child Charging a Rauch & Lang Electric Car in a Home Garage, 1917

Summary

Safety was a frequent theme in electric automobile advertising. Certainly electric cars were safer to start than hand-cranked gasoline cars. But manufacturers also stressed that electrics were safe to charge. This illustration, from a 1917 Rauch and Lang Carriage Company catalog, vividly makes the point with a child holding the plug while mother turns on the power.

Safety was a frequent theme in electric automobile advertising. Certainly electric cars were safer to start than hand-cranked gasoline cars. But manufacturers also stressed that electrics were safe to charge. This illustration, from a 1917 Rauch and Lang Carriage Company catalog, vividly makes the point with a child holding the plug while mother turns on the power.

Artifact

Negative (Photograph)

Subject Date

1917

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

84.1.1660.N.O.19132

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Color

Black-and-white (Colors)

Dimensions

Height: 4 in

Width: 5 in

Inscriptions

On front: Many owners prefer to charge the car in the home garage. The operation is simple, / quickly accomplished and safe - a child can do it.

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