Heinz Ketchup Bottles and Marketing Displays, circa 1930

THF117075 / Heinz Ketchup Bottles and Marketing Displays, circa 1930
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Artifact Overview

Henry J. Heinz introduced tomato ketchup as one of his first bottled condiments in the 1870s. To ensure his success among competing ketchup manufacturers, Heinz relied on distinctive packaging and a consistent, high-quality product. By the early 1900s, Heinz ketchup--with its hallmark octagon glass bottle and keystone label--was well-established as the "largest selling ketchup in the world."

Artifact Details

Artifact

Photographic print

Subject Date

circa 1930

Creator Notes

Photographed by L. F. Beaudry for H. J. Heinz Company.

Location

By Request in the Benson Ford Research Center

Object ID

53.41.682

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 10 in
Width: 8 in

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    This illustrated poster advertising "Heinz's Pickles" features some of the H.J. Heinz Company's distinctive product packaging. Eye-catching labels attracted customers, and clear glass bottles revealed consistent, high quality products. The keystone label endured as a Heinz company hallmark.