Streetcar Advertising Poster for "Heinz Cooked Sour Kraut," circa 1930

01

Artifact Overview

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Cooked Sour Kraut to passengers riding in a streetcar.

Artifact Details

Artifact

Poster

Subject Date

circa 1930

Location

Not on exhibit to the public.

Object ID

53.41.2256

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Adhesive tape
Colored ink
Paint (Coating)
Paper (Fiber product)

Technique

Printing (Process)

Dimensions

Height: 6 in
Width: 13.5 in

Inscriptions

text on advertisement reads: Heinz / Cooked / Sour Kraut / Ready to Serve / No Cooking Odor