Decorative Motif for a Heinz Company Menu, December 12, 1919

01

Artifact Overview

The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This layout represents one of the steps in the marketing process where lettering style, size, and arrangement are all considered before the final advertisement is created. This decorative motif was created for a Heinz Company menu during its 50th anniversary year.

Artifact Details

Artifact

Calligraphy (Visual work)

Date Made

12 December 1919

Location

By Request in the Benson Ford Research Center

Object ID

53.41.569

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Illustration board
Ink
Pencil (Marking material)

Technique

Calligraphy (Process)
Handwriting
Mounting

Color

Black-and-white (Colors)

Dimensions

Height: 8.375 in
Width: 7.375 in

Inscriptions

written on back: H. J. Heinz / Menu Initials (not used) / 12/9/19
Decorative Motif for a Heinz Company Menu, December 12, 1919