Texaco Service Station Sign, circa 1940
01
Artifact Overview
In 1937, Texaco hired visionary industrial designer Walter Dorwin Teague to redesign and modernize its stations. By 1940, Texaco had 500 stations with clean white porcelain, green lines, and bold red stars. Teague's design was a beacon to drivers, promising friendly attendants, quality gasoline, and clean restrooms. This "banjo" sign was also designed by Teague.
Artifact Details
Artifact
Advertising sign
Date Made
circa 1940
Creators
Creator Notes
Designed by Walter Dorwin Teague.
Location
at Henry Ford Museum in Driving America
Object ID
87.155.1
Credit
From the Collections of The Henry Ford. Gift of Texaco Philanthropic Foundation.
Material
Steel
Porcelain enamel
Color
White (Color)
Red
Black (Color)
Green
Inscriptions
On sign face: TEXACO / REG. T.M.
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