Wagon Painted with H. J. Heinz Company Advertising, circa 1895

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Artifact Overview

Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. His promotional schemes were innovative and often flamboyant. This brightly painted wagon, used for deliveries or sales calls, featured the keystone shape that consumers came to associate with Heinz. Paired with a handsome team of Heinz draft horses, this commercial vehicle doubled as a remarkable moving advertisement.

Artifact Details

Artifact

Photographic print

Subject Date

circa 1895

Location

By Request in the Benson Ford Research Center

Object ID

53.41.1136

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)
Cardboard

Technique

Gelatin silver process
Mounting

Color

Sepia (Color)

Dimensions

Height: 10 in (including mat)
Width: 12 in (including mat)

Inscriptions

ink stamp on back: S.M. Robinson / ARTISTIC PHOTOGRAPHER. / Nos. 2 & 4 Sixth St., / PITTSBURGH, PA.
Wagon Painted with H. J. Heinz Company Advertising, circa 1895