Police Officer on Horseback Showing a Driver the "No Parking" Sign on a Lamp Post, April 1940

01

Artifact Overview

Ford Motor Company launched its Mercury line for 1939. The medium-priced car fit neatly between the basic Ford and the upmarket Lincoln. Ford promoted Mercury as a larger car that was economical to operate. The 1940 model seen here featured a 116-inch wheelbase -- four inches longer than a comparable Ford -- and fuel economy of up to 20 miles per gallon.

Artifact Details

Artifact

Photographic print

Subject Date

01 April 1940

Location

By Request in the Benson Ford Research Center

Object ID

64.167.833.P.73482.C

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 7.75 in
Width: 11 in

Police Officer on Horseback Showing a Driver the "No Parking" Sign on a Lamp Post, April 1940