Mercury Sedan at End of Assembly Line, Ford Motor Company, 1938
THF201210 / Mercury Sedan at End of Assembly Line, Ford Motor Company, 1938
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Artifact Overview
Engineers at Ford's Highland Park plant had fine-tuned the moving assembly line. With this experience in hand, Ford created the "B" Building at its new River Rouge complex with extensive conveyer systems to accommodate the flow of parts and processes for chassis, body, and final assembly. Here, workers prepare a fully assembled Mercury automobile for shipment to a local dealer.
Artifact Details
Artifact
Photographic print
Date Made
25 November 1938
Subject Date
25 November 1938
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
P.833.71108.C
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Linen (Material)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8 in
Width: 11 in
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Related Content
SetMercury
- 23 Artifacts
Ford Motor Company introduced Mercury for 1939. The mid-price make fit neatly between the economical Ford and the extravagant Lincoln, and it broadened the company's product range to better compete with General Motors and Chrysler. In the decades that followed, Mercury offered distinctive sedans, station wagons, muscle cars, and minivans. But the 21st century brought slowing sales and shifting priorities, and Mercury was discontinued in 2011.