1990 Saturn Advertisement, "A Different Kind of Company. A Different Kind of Car"
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Artifact Overview
Saturn, a General Motors subsidiary, produced its first car in 1990. Saturn's ads promoted it as different from both Japanese and American manufacturers. These differences included Saturn's own dealer network and production facilities, a flexible labor contract, designs promoting fuel economy, and a haggle-free car-buying experience. But the innovation could not be sustained and Saturn closed in 2010.
Artifact Details
Artifact
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Date Made
1990
Subject Date
1990
Creators
Creator Notes
Made for Saturn Corporation of Sacramento, California
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
91.83.13
Credit
From the Collections of The Henry Ford. Gift of Saturn Corporation.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Color
Black-and-white (Colors)
Dimensions
Height: 10.75 in
Width: 14 in
Inscriptions
Printed on front:
Joe Marina recently put a Saturn showroom / next to the Japanese and European imports he's been selling at his / Auto Mall almost exclusively for twenty-two years / :
"...I've got to give my customers the best / quality car for the money. Regardless of where it comes from. This one happens to come from / Spring Hill, Tennessee..."
A DIFFERENT KIND of COMPANY. A DIFFERENT KIND of CAR
The New Saturn SL...
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