Durant Radator Emblem, 1922-1932

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Artifact Overview

The winged dragon design in this emblem can be found on other Durant automobile emblems. William C. Durant established Durant Motors Incorporated in 1921 after his ouster from General Motors. The Great Depression hit the company and its founder hard. The company's assets were liquidated in 1933, and William Durant declared personal bankruptcy four years later.

Artifact Details

Artifact

Radiator emblem

Date Made

1922-1932

Location

at Henry Ford Museum in Driving America

Object ID

86.129.98

Credit

From the Collections of The Henry Ford.

Material

Metal
Enamel (Fused coating)

Color

Silver (Color)
Blue
White (Color)

Dimensions

Height: 2.25 in
Width: 1.5 in

Inscriptions

Obverse center, in blue: D Obverse lower, raised type: DURANT Reverse: GUS. FOX CO. / CIN. O.
Durant Radator Emblem, 1922-1932