Can Label for Imperial Brand Fresh Cove Oysters, 1845-1895

01

Artifact Overview

Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for a can of "Fresh Cove Oysters," helped catch the attention of potential customers--hopefully encouraging them to purchase the company's product rather than that of a competitor.

Artifact Details

Artifact

Can label

Date Made

1845-1895

Location

Not on exhibit to the public.

Object ID

57.118.152

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)
Lithography

Color

Blue
Multicolored
Red

Dimensions

Height: 3.75 in
Width: 9.5 in

Inscriptions

Text on label reads: Fresh Cove OYSTERS \ THOMAS KENSETT & CO \ 122-128 W. FALLS AVENUE \ BALTIMORE \ MD. \ IMPERIAL BRAND \ [TKC shield logo] \ DIRECTIONS FOR USE. Cut a hole in the bottom of the Can, take the Oysters out carefully and put them on a plate.; take the Liquor and the same quantity of Fresh Milk, put it into a stew-pan, season with Salt, Pepper, &c., and a small lump of Butter and some Flour from a dredge. When boiling, pour the Liquor on the Oysters; they are then ready to serve up
Can Label for Imperial Brand Fresh Cove Oysters, 1845-1895