Visions of Tomorrow, 1924

01

Artifact Overview

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. The effectiveness of the ads was due in large part to the specially commissioned accompanying artwork. This, the painting used in the final ad, is the most memorable and inspiring -- a vision of family, mobility, vast distance, and the lofty possibilities offered by Ford's industrial prowess.

Artifact Details

Artifact

Oil painting (Visual work)

Date Made

1924

Place of Creation

Location

at Henry Ford Museum in Driving America

Object ID

35.546.1

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Oil paint (Paint)
Canvas

Dimensions

Height: 19.25 in (in new frame)
Width: 42.375 in (in new frame)
Depth: 1.25 in (in new frame)
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Related Content

  • Ford Industries, 1924
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    "An Industrial Epic:" Ford Motor Company's Institutional Message Advertising Campaign

    • 23 Artifacts
    In 1924-25, Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and explain its overall mission, rather than promote the Model T specifically.