Chevrolet Automobile Emblem, circa 1930

01

Artifact Overview

The history of the Chevrolet bowtie is unclear. William Durant, a founder of Chevrolet, is said to have seen the design on a section of wallpaper while visiting Paris; or he may have seen the design in a newspaper advertisement when vacationing in Virginia. Either way, the bowtie is one of the most recognizable automobile logos.

Artifact Details

Artifact

Radiator emblem

Date Made

circa 1930

Creator Notes

Made for the Chevrolet Motor Division of General Motors Corporation, Detroit, Michigan.

Location

at Henry Ford Museum in Driving America

Object ID

86.129.137

Credit

From the Collections of The Henry Ford.

Material

Zinc alloy
Enamel (Fused coating)

Technique

Cloisonne

Color

Blue
White (Color)
Silver (Color)

Dimensions

Height: 1.438 in
Width: 3.938 in
Thickness: 0.06 in

Inscriptions

On front: CHEVROLET