Chevrolet Automobile Emblem, circa 1930
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Artifact Overview
The history of the Chevrolet bowtie is unclear. William Durant, a founder of Chevrolet, is said to have seen the design on a section of wallpaper while visiting Paris; or he may have seen the design in a newspaper advertisement when vacationing in Virginia. Either way, the bowtie is one of the most recognizable automobile logos.
Artifact Details
Artifact
Radiator emblem
Date Made
circa 1930
Place of Creation
Creator Notes
Made for the Chevrolet Motor Division of General Motors Corporation, Detroit, Michigan.
Location
at Henry Ford Museum in Driving America
Object ID
86.129.137
Credit
From the Collections of The Henry Ford.
Material
Zinc alloy
Enamel (Fused coating)
Technique
Cloisonne
Color
Blue
White (Color)
Silver (Color)
Dimensions
Height: 1.438 in
Width: 3.938 in
Thickness: 0.06 in
Inscriptions
On front: CHEVROLET
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Auto racing pushes drivers and cars to their limits, advances new technologies, and entertains loyal fans. It also sells cars. Manufacturers have applied racing-inspired names to brands and models for more than a century. Some of these cars had horsepower and speed worthy of their lofty labels, but others simply suggested a connection to a great racing track, series, or personality. For many buyers, that was enough.