Advertising Layout for Heinz "57" Varieties, circa 1925
01
Artifact Overview
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.
Artifact Details
Artifact
Layout (Printer matter)
Subject Date
circa 1925
Place of Creation
Creator Notes
Drawing may be by Herbert Andrew Paus.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.1805
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Illustration board
Paint (Coating)
Color
Technique
Watercolors (Paintings)
Mounting
Color
Multicolored
Dimensions
Height: 30 in
Width: 22 in
Inscriptions
advertisement reads:
Heinz / Some of the 57 Varieties
Several drafting notes and measurements within the margins
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