Advertising Layout for Heinz "57" Varieties, circa 1925

01

Artifact Overview

The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.

Artifact Details

Artifact

Layout (Printer matter)

Subject Date

circa 1925

Creator Notes

Drawing may be by Herbert Andrew Paus.

Location

By Request in the Benson Ford Research Center

Object ID

53.41.1805

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Illustration board
Paint (Coating)
Color

Technique

Watercolors (Paintings)
Mounting

Color

Multicolored

Dimensions

Height: 30 in
Width: 22 in

Inscriptions

advertisement reads: Heinz / Some of the 57 Varieties Several drafting notes and measurements within the margins