Advertising Layout Illustration of a Woman in a Kitchen Choosing from a Variety of Heinz Products, 1920

The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Product marketing strongly targeted housewives and women, assuring them that Heinz products were superior. These advertisements, like the one seen here, typically featured a woman purchasing, preparing, cooking, or serving Heinz products to their families.