Illustration of the Heinz Company "57" Logo for Heinz's "Spice of Life" Booklet, 1915-1925

THF292428 / Illustration of the Heinz Company "57" Logo for Heinz's "Spice of Life" Booklet, 1915-1925
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Artifact Overview

The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final product is created. This illustration was used in the H.J. Heinz Company publication, "The Spice of Life."

Artifact Details

Artifact

Illustration (Layout feature)

Date Made

1915-1925

Location

By Request in the Benson Ford Research Center

Object ID

53.41.1759

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Cardboard
Ink
Paper (Fiber product)
Pencil (Marking material)

Technique

Drawing (Image-making)
Handwriting
Lithography
Mounting

Color

Black-and-white (Colors)

Dimensions

Height: 10.75 in
Width: 9.5 in

Inscriptions

written on back: The Back Cover of "Spice of Life."
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    The Spice of Life: A Visitor's View of the Home of the "57," circa 1915

    The H.J. Heinz Company took pride in proving that its products were created in a pure, clean, and wholesome way. In addition to opening the factory for public tours, the company also produced publications to show readers what the factory was like. This booklet provides readers with photographs of the employees and the buildings, along with descriptions of the manufacturing process.