1931 Ford Advertisement, "For Greater Safety on Every Highway"

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Artifact Overview

Safety was an infrequent theme in early automobile advertisements, but it's central in this 1931 ad for the Ford Model A. The advertisement spotlights the Model A's safety-glass windshield, with two pieces of plate glass laminated to a clear plastic layer. If the windshield broke, the plastic held the glass pieces together to reduce the risk of cuts.

Artifact Details

Artifact

Advertisement

Date Made

1931

Subject Date

1931

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.80

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 15 in
Width: 12.5 in

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1931 Ford Advertisement, "For Greater Safety on Every Highway"