H.J. Heinz Company Sample Display Case, 1915-1930

THF174348 / H.J. Heinz Company Sample Display Case, 1915-1930
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Artifact Overview

H. J. Heinz believed that more people would buy his products if they were able to try them first. Heinz salespeople were instructed to set up demonstration (sampling) tables alongside their elaborate displays and offer new items for customers to try. Products were arranged in display cases like this one, providing shoppers with the opportunity to try new items before committing to purchase.

Artifact Details

Artifact

Showcase

Date Made

1915-1930

Location

at Legacy Locations in Photography

Object ID

53.41.191

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Wood (Plant material)
Paper (Fiber product)
Glass (Material)
Metal

Color

Cream (Color)
Orange (Color)
Green

Dimensions

Height: 16.5 in (With lid open)
Height: 6 in (With lid closed)
Width: 13.75 in
Length: 11.5 in

Inscriptions

plaque on front: PAT. APLD. FOR paper on inside of lid: HEINZ / 57 / VARIETIES / PURE FOOD PRODUCTS / CONTAIN NO ARTIFICIAL PRESERVATIVES OR OR COLORING MATTER / Try A Free Sample on a Cracker
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    With a unique flair for marketing and a high standard of production, H. J. Heinz changed Americans' attitudes towards processed food products. From exclusively selling horseradish in 1869 to offering over 60 varieties of products, Heinz built an empire and became a household name. This selection of items highlights the passion, dedication, and creativity of the entrepreneur behind one of the most recognizable companies in the world.