Heinz Tomato Ketchup Billboard, circa 1915

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Artifact Overview

Entrepreneur H.J. Heinz rarely missed an opportunity to promote his line of pickled foods and condiments. He aimed to meet customers in stores, at home, and everywhere in between. Billboards, like the one seen here, advertised Heinz's "57 Varieties" -- the catchy slogan Heinz utilized despite offering more than 60 packaged products.

Artifact Details

Artifact

Photographic print

Subject Date

circa 1915

Location

By Request in the Benson Ford Research Center

Object ID

53.41.273

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Sepia (Color)

Dimensions

Height: 3.5 in
Width: 5.25 in

Inscriptions

written on back: Picture / postals / 52 / AM Ferguson