Heinz Tomato Ketchup Billboard, circa 1915
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Artifact Overview
Entrepreneur H.J. Heinz rarely missed an opportunity to promote his line of pickled foods and condiments. He aimed to meet customers in stores, at home, and everywhere in between. Billboards, like the one seen here, advertised Heinz's "57 Varieties" -- the catchy slogan Heinz utilized despite offering more than 60 packaged products.
Artifact Details
Artifact
Photographic print
Subject Date
circa 1915
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.273
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Sepia (Color)
Dimensions
Height: 3.5 in
Width: 5.25 in
Inscriptions
written on back:
Picture / postals / 52 / AM Ferguson
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