Streetcar Advertising Poster for Heinz Prepared Mustard, "A Mild, Smooth, Yellow Mustard" circa 1922
THF235494 / Streetcar Advertising Poster for Heinz Prepared Mustard, "A Mild, Smooth, Yellow Mustard" circa 1922
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Artifact Overview
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Prepared Mustard to passengers riding a streetcar.
Artifact Details
Artifact
Poster
Date Made
circa 1922
Creators
Place of Creation
Creator Notes
Made for H. J. Heinz Company.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.418.1
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Cardboard
Technique
Lithography
Color
Multicolored
Dimensions
Height: 11 in
Width: 21 in
Keywords |
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Related Content
SetHeinz: 57 Varieties and then some!
- 9 Artifacts
In 1869, H.J. Heinz entered his first business partnership to form Heinz & Noble, which sold pickled foods and condiments until going out of business in 1875. In 1876, Heinz persuaded family members to begin a new company -- F. & J. Heinz -- with H.J. Heinz running the company behind the scenes until he could rebuild his reputation and take over the company.