Stutz Radiator Emblem, circa 1920
01
Artifact Overview
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact Details
Artifact
Radiator emblem
Date Made
circa 1920
Creators
Place of Creation
Creator Notes
Made for the Stutz Motor Company, Indianapolis, Indiana.
Location
at Henry Ford Museum in Driving America
Object ID
86.129.131
Credit
From the Collections of The Henry Ford.
Material
Zinc alloy
Metal
Enamel (Fused coating)
Technique
Cloisonne
Die casting
Color
White (Color)
Red
Blue
Silver (Color)
Black (Color)
Dimensions
Height: 2.25 in
Width: 3.125 in
Thickness: 0.05 in
Inscriptions
In center: STUTZ
Encircling outer: THE CAR THAT MADE / GOOD IN A DAY
Keywords |
|---|
02
Related Content
SetCars Inspired by Racing
- 28 Artifacts
Auto racing pushes drivers and cars to their limits, advances new technologies, and entertains loyal fans. It also sells cars. Manufacturers have applied racing-inspired names to brands and models for more than a century. Some of these cars had horsepower and speed worthy of their lofty labels, but others simply suggested a connection to a great racing track, series, or personality. For many buyers, that was enough.