Advertising Layout of Heinz Products, Farm Field and Employees in Background, circa 1909
01
Artifact Overview
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.
Artifact Details
Artifact
Photographic print
Subject Date
circa 1909
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.1781
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Illustration board
Paper (Fiber product)
Pencil (Marking material)
Technique
Gelatin silver process
Overpainting (Technique)
Color
Sepia (Color)
Dimensions
Height: 14.25 in
Width: 11 in
Inscriptions
artists notes and measurements written in margins.
written on back:
H. J. Heinz Co. / Box 65-39 / 961-40 / Page 2 - Frontispiece
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