Advertising Layout for Heinz Baked Beans, circa 1925
01
Artifact Overview
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Advertising layouts were a step in the marketing process where the drawing, size, color, and arrangement were taken into consideration before the final advertisement was created. This layout shows an advertisement for Heinz Baked Beans.
Artifact Details
Artifact
Layout (Printer matter)
Subject Date
circa 1925
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
53.41.457
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Illustration board
Ink
Paper (Fiber product)
Pencil (Marking material)
Technique
Drawing (Image-making)
Watercolor painting (Technique)
Color
Black-and-white (Colors)
Royal blue (Color)
Dimensions
Height: 17.625 in
Width: 15 in
Inscriptions
text reads:
Heinz / Baked Beans / Four Kinds
Pencil notes to artist in margins.
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