1948 Tucker Advertisement, "Here's Why the Tucker '48 is Years Ahead!"
THF123121 / 1948 Tucker Advertisement, "Here's Why the Tucker '48 is Years Ahead!"
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Artifact Overview
Preston Tucker promoted his Tucker 48 sedan heavily to interest investors as well as would-be customers. His claims sometimes got ahead of reality. While some of the features in this ad -- rear engine, four-wheel independent suspension -- made it into Tucker's production cars, others -- fuel injection, torque-converter transmission, disc brakes -- were dropped due to engineering or manufacturing difficulties.
Artifact Details
Artifact
Photographic print
Subject Date
18 April 1947
Creator Notes
Copied from the original Tucker advertisement published in THE SUNDAY BULLETIN newspaper, Philadelphia, Pennsylvania, 18 April 1947.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
84.1.1671.P.D.1271
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.25 in
Width: 10 in
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Related Content
SetPreston Tucker and the Tucker 48
- 18 Artifacts
Swooping fenders and six exhaust pipes make the Tucker look like a rocket ship. But Preston Tucker's car mixes fantasy with practicality. The center light turns with the front wheels to cast light around corners. Taillights are visible from the side for safety. Doors curve into the roof for easier entry and exit, while grilles on the rear fenders feed cooling air to the rear-mounted engine.