The Great Atlantic & Pacific Tea Company Grocery Store Display of Heinz Products, Toledo, Ohio, 1929
01
Artifact Overview
Heinz developed a strong corporate image and aggressively kept the company name and trademark in front of the public. The company's sales force was trained to draw attention to the product line through in-store promotions and consumer taste tests. The promotion pictured here, in a Toledo, Ohio, A&P store, sold 1630 items.
Artifact Details
Artifact
Photographic print
Subject Date
29 April 1929
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.224
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Linen (Material)
Paper (Fiber product)
Technique
Gelatin silver process
Mounting
Color
Black-and-white (Colors)
Dimensions
Height: 7.75 in
Width: 11 in
Inscriptions
written on back:
WEEK OF APRIL 29TH - 1929 / COST OF PICTURE, $3.00 / AMOUNT OF ORDER FOR SALE - $307.88 / NUMBER OF PACKAGES SOLD 1630
written on front of photo:
A. & P. Tea Co. / 1437 Sylvania Ave. / Toledo, Ohio.
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