Texaco Signpost, 1940-1960

THF101932 / Texaco Signpost, 1940-1960
01

Artifact Overview

In 1937, Texaco hired visionary industrial designer Walter Dorwin Teague to redesign and modernize its stations. By 1940, Texaco had 500 stations with clean white porcelain, green lines, and bold red stars. Teague's design was a beacon to drivers, promising friendly attendants, quality gasoline, and clean restrooms. This "banjo" sign was also designed by Teague.

Artifact Details

Artifact

Guidepost

Date Made

1940-1960

Place of Creation

Location

at Henry Ford Museum in Driving America

Object ID

88.7.1

Credit

From the Collections of The Henry Ford.

Material

Steel (Alloy)

Dimensions

Length: 18.75 ft