Texaco Signpost, 1940-1960
THF101932 / Texaco Signpost, 1940-1960
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Artifact Overview
In 1937, Texaco hired visionary industrial designer Walter Dorwin Teague to redesign and modernize its stations. By 1940, Texaco had 500 stations with clean white porcelain, green lines, and bold red stars. Teague's design was a beacon to drivers, promising friendly attendants, quality gasoline, and clean restrooms. This "banjo" sign was also designed by Teague.
Artifact Details
Artifact
Guidepost
Date Made
1940-1960
Place of Creation
Location
at Henry Ford Museum in Driving America
Object ID
88.7.1
Credit
From the Collections of The Henry Ford.
Material
Steel (Alloy)
Dimensions
Length: 18.75 ft
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