Advertising Illustration Layout for Heinz Baked Beans, October 9, 1915
01
Artifact Overview
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.
Artifact Details
Artifact
Illustration (Layout feature)
Subject Date
09 October 1915
Place of Creation
Creator Notes
H. J. Heinz Company commissioned the Bartlett-Orr Press to create this advertisement draft/mock-up. (Katrina Wioncek, 21 May 2019).
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.1394
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Illustration board
Paper (Fiber product)
Tracing Paper
Technique
Gelatin silver process
Mounting
Overpainting (Technique)
Color
Black-and-white (Colors)
Dimensions
Height: 14 in
Width: 10.75 in
Inscriptions
written on back:
2 Cans Baked Beans for New Page Salesman's / Book
pencil notes and measurements in margins.
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