Kansas City Branch Display Room of Heinz Products, Kansas City, Missouri, circa 1929

Artifact Overview

The H. J. Heinz Company was at the forefront of creative marketing in the manufactured food industry. Its comprehensive advertising strategy included elaborate product displays in local grocery stores where shoppers were greeted with colorful posters and meticulously designed arrangements of canned and jarred products. This photograph shows an example of such product displays featured at the Kansas City Branch office.

Artifact Details

Artifact

Photographic print

Subject Date

07 May 1929

Creators

Collection Title

H. J. Heinz Company Collection

Location

By Request in the Benson Ford Research Center

Object ID

53.41.248

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Linen (Material)
Paper (Fiber product)

Technique

Gelatin silver process
Mounting

Color

Sepia (Color)

Dimensions

Height: 8 in
Width: 10 in

Inscriptions

written on back: DISPLAY ROOM, KANSAS CITY BRANCH. / 5/7/29.

Keywords	United States, Missouri, Kansas City Interior views Photographic prints Photographs Advertising H.J. Heinz Company Barrels (Containers) Children in advertising Grocery stores Marketing Merchandise displays Posters Women in advertising