Advertising Layout for Heinz Cooked Macaroni, 1923
01
Artifact Overview
The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising layout drawing represents one of the steps in the marketing process in which the drawing, size, and shading are taken into consideration before the final advertisement is created.
Artifact Details
Artifact
Illustration (Layout feature)
Subject Date
1923
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.572
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Illustration board
Ink
Paper (Fiber product)
Pencil (Marking material)
Technique
Drawing (Image-making)
Watercolor painting (Technique)
Color
Black-and-white (Colors)
Dimensions
Height: 16.75 in
Width: 10.5 in
Inscriptions
product reads:
Heinz / Cooked / Macaroni / with Cheese and Mushroom Sauce
extensive notes to the artist are written in the margins.
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