Layout for Heinz Baked Beans Advertising Using Webster's Dictionary, 1925
01
Artifact Overview
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Advertising layouts were a step in the marketing process where the drawing, size, color, and arrangement were taken into consideration before the final advertisement was created. This layout shows an advertisement for Heinz Baked Beans.
Artifact Details
Artifact
Layout (Printer matter)
Subject Date
1925
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.2261
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Illustration board
Ink
Pencil (Marking material)
Technique
Gelatin silver process
Handwriting
Mounting
Overpainting (Technique)
Color
Black-and-white (Colors)
Dimensions
Height: 23 in
Width: 13.75 in
Inscriptions
advertising reads:
Baked / How Webster Defined it / Heinz Oven Baked Beans / with Tomato sauce / 57
written on front [in blue pencil]:
[various artists marks and measurements]
ladies house journal / womens how [?] / pictorial review / [?] calls may / Hollands Way / Good Housekeeping / Literacy Digest
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