Fisk "Time to Re-Tire" Sign, 1920-1940

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Artifact Overview

Potential customers seeing this sign at a service station would know that Fisk Tires were sold there. Begun as the Fisk Rubber Company in 1898 and headquartered in Chicopee, Massachusetts, Fisk was one of five tire companies that dominated the American tire industry between 1920 and 1937. Facing competition during the 1930s, Fisk was acquired by U.S. Rubber in 1940.

Artifact Details

Artifact

Advertising sign

Date Made

1920-1940

Location

Not on exhibit to the public.

Object ID

00.4.3780

Credit

From the Collections of The Henry Ford.

Material

Steel (Alloy)
Enamel (Fused coating)

Technique

Embossing (Technique)

Color

Maroon
Cream (Color)
Black (Color)
White (Color)

Dimensions

Height: 42 in (confirmed CMD)
Width: 52 in (confirmed CMD)
Depth: 0.75 in (confirmed CMD)

Inscriptions

Front: TIME TO / (image of tire and small child ready for bed) / RE-TIRE / FISK
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