Mopar Parts Sign, 1940-1960
01
Artifact Overview
This sign would indicate to potential customers that the service station used genuine "MoPar" parts, which were original equipment manufactured specifically for Chrysler vehicles. Short for "Motor Parts," the term MoPar has been in use since the 1930s.
Artifact Details
Artifact
Advertising sign
Date Made
1940-1960
Place of Creation
Creator Notes
Made for MoPar Division of Chrysler Corporation.
Location
at Henry Ford Museum in Driving America
Object ID
00.4.3753
Credit
From the Collections of The Henry Ford.
Material
Steel (Alloy)
Enamel (Fused coating)
Color
Yellow (Color)
Red
Blue
Dimensions
Height: 17 in
Width: 23.75 in
Thickness: 2 in
Inscriptions
Center: MOPAR / TRADE MARK / CHRYSLER CORPORATION ENGINEERED / PARTS
Encircling outer edge: PLYMOUTH / DODGE / DESOTO / CHRYSLER / CHRYSLER MOTORS PARTS CORPORATION
On hanging mount: D-13426 / MADE IN U.S.A.
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