Streetcar Advertising Poster for "Heinz 57 Varieties," circa 1895
01
Artifact Overview
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful and comedic poster advertised Heinz's products to passengers riding a streetcar.
Artifact Details
Artifact
Poster
Date Made
circa 1895
Subject Date
circa 1895
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
69.152.2
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Cardboard
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 10.875 in
Width: 22.75 in
Inscriptions
on front:
I always knew my son Jim's wife had found some scheme or other; for she can't cook to save her life, and neither can her mother. And yet she always serves the best, no matter when one dines; I wonder why I never guessed the credit's due to HEINZ 57 VARIETIES
on back:
Merchants are authorized to refund full purchase money should any bearing our name fail to give entire satisfaction. H.J. Heinz Co.
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