Streetcar Advertising Poster for "Heinz 57 Varieties," circa 1895

01

Artifact Overview

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful and comedic poster advertised Heinz's products to passengers riding a streetcar.

Artifact Details

Artifact

Poster

Date Made

circa 1895

Subject Date

circa 1895

Location

By Request in the Benson Ford Research Center

Object ID

69.152.2

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)
Cardboard

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 10.875 in
Width: 22.75 in

Inscriptions

on front: I always knew my son Jim's wife had found some scheme or other; for she can't cook to save her life, and neither can her mother. And yet she always serves the best, no matter when one dines; I wonder why I never guessed the credit's due to HEINZ 57 VARIETIES on back: Merchants are authorized to refund full purchase money should any bearing our name fail to give entire satisfaction. H.J. Heinz Co.