Political Parade in New York City near the Heinz Company Electric Advertising Sign, 1900
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Artifact Overview
H.J. Heinz rarely missed an opportunity to promote his line of pickled foods and condiments. The electric sign, seen here, was erected in New York City in 1900 and was the first of its kind. Here, the six-story sign -- topped with a 43-foot-long flashing Heinz pickle -- towered over a political parade held in support of Democratic presidential candidate William Jennings Bryan in 1900.
Artifact Details
Artifact
Photographic print
Subject Date
1900
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.2216
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Cardboard
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 16.5 in
Inscriptions
on parade banner in photo:
THEY MAY MAKE YOU PARADE BUT THEY CAN'T MAKE YOU VOTE AGAINST BRYAN. MCKINLEY'S BADGE IS ON MY COAT BUT BRYAN'S IS NEAR MY HEART GOD BLESS HIM.
on advertising sign in photo:
HEINZ 57 VARIETIES / BAKED BEANS / INDIA RELISH / TOMATO SOUP / SWEET PICKLES
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