Streetcar Advertising Poster for Heinz Malt Vinegar, circa 1905
01
Artifact Overview
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Malt Vinegar to passengers riding in a streetcar.
Artifact Details
Artifact
Poster
Subject Date
circa 1905
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.432
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Colored ink
Paper (Fiber product)
Pencil (Marking material)
Technique
Chromolithography
Handwriting
Mounting
Printing (Process)
Color
Green
Multicolored
Mustard (Color)
Red
Dimensions
Height: 10.25 in
Width: 20.125 in
Inscriptions
written on front:
Heinz [inside pickle] one of the 57 / Malt Vinegar / Best for Salads / and General Table Use.
written on back:
Merchants are authorized to refund / full purchase money should any / goods bearing our name fail to / give entire satisfaction. / H. J. Heinz Co.
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