Streetcar Advertising Poster for Heinz Malt Vinegar, circa 1905

01

Artifact Overview

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Malt Vinegar to passengers riding in a streetcar.

Artifact Details

Artifact

Poster

Subject Date

circa 1905

Location

By Request in the Benson Ford Research Center

Object ID

53.41.432

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Colored ink
Paper (Fiber product)
Pencil (Marking material)

Technique

Chromolithography
Handwriting
Mounting
Printing (Process)

Color

Green
Multicolored
Mustard (Color)
Red

Dimensions

Height: 10.25 in
Width: 20.125 in

Inscriptions

written on front: Heinz [inside pickle] one of the 57 / Malt Vinegar / Best for Salads / and General Table Use. written on back: Merchants are authorized to refund / full purchase money should any / goods bearing our name fail to / give entire satisfaction. / H. J. Heinz Co.
Streetcar Advertising Poster for Heinz Malt Vinegar, circa 1905