Heinz Ocean Pier, Aerial View, Atlantic City, New Jersey, circa 1935

01

Artifact Overview

The Heinz Ocean Pier, opened 1898, was the Heinz Company's costliest and most ambitious venture. It is here that the "57 Varieties" slogan became synonymous with the company. Open year-round, the Pier included product displays, free samples, slide lectures of the company's Pittsburgh plant, an impressive art collection, and free pickle pins. A hurricane destroyed the building in 1944.

Artifact Details

Artifact

Photographic print

Subject Date

circa 1935

Creator Notes

Photographed for H. J. Heinz Company.

Location

By Request in the Benson Ford Research Center

Object ID

53.41.647

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 10 in
Width: 8 in

Heinz Ocean Pier, Aerial View, Atlantic City, New Jersey, circa 1935