Edsel Ford and Ernest Liebold, Henry Ford's executive secretary, organized the Dearborn Realty and Construction Company in 1919. It built 250 houses in what became the Ford Homes District in Dearborn, Michigan. The houses were made in six different designs using standardized fixtures, which reduced construction time and costs. Priced around $6,500 to $8,000, the homes attracted white-collar Ford employees.