Drawing of the H. J. Heinz Standard Pickle Advertising Logo, 1923
01
Artifact Overview
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. By 1900, Heinz had created a strong brand identity and became a household name. The signature pickle seen here is the iconic advertising symbol of the Heinz brand.
Artifact Details
Artifact
Blueprint (Reprographic copy)
Date Made
1923
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.1787
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Ink
Paper (Fiber product)
Technique
Blueprint process
Printing (Process)
Color
Blue
Dimensions
Height: 10.625 in
Width: 24 in
Inscriptions
written on front:
[inside pickle] Heinz
written on back:
H. J. Heinz Standard Pickle
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