H. J. Heinz Co. Apple Cider Vinegar Barrel Head, circa 1910

01

Artifact Overview

The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Advertising layouts were a step in the marketing process where the drawing, size, color, and arrangement were taken into consideration before the final advertisement was created. This layout advertised Heinz vinegar, one of the Heinz "57 Varieties."

Artifact Details

Artifact

Photographic print

Subject Date

circa 1910

Location

By Request in the Benson Ford Research Center

Object ID

53.41.1614

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Illustration board
Pencil (Marking material)

Technique

Gelatin silver process
Mounting

Color

Sepia (Color)

Dimensions

Height: 13.875 in (including mount)
Width: 11 in (including mount)
Height: 7 in (photo)
Width: 5 in (photo)

Inscriptions

artists notes and measurements in margins. barrel head in photo reads: H. J. Heinz Co. Pittsburgh, U. S. A. / Pure / Apple Cider / Vinegar / Fermented / Test No. / 4414 / Nov. / 1902 / 50 gals.
H. J. Heinz Co. Apple Cider Vinegar Barrel Head, circa 1910