Advertising Illustration by LeRoy H. Appleton of Heinz "Fruit Ginger Ale Salad," circa 1940
01
Artifact Overview
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.
Artifact Details
Artifact
Illustration (Layout feature)
Date Made
circa 1940
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.474
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Illustration board
Paint (Coating)
Paper (Fiber product)
Pencil (Marking material)
Tracing paper
Technique
Drawing (Image-making)
Dimensions
Height: 10.875 in
Width: 15 in
Inscriptions
pencil notes read:
Lettuce too "curly" and "formal."
back reads:
Fruit Ginger Ale Salad / Lettuce / Ginger Ale / Malaga Grapes / Banana / Orange / Chopped Nuts / Garnish with Mayonnaise / Page 57
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