Advertising Illustration Showing Various Heinz Products, 1910-1925

01

Artifact Overview

The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.

Artifact Details

Artifact

Watercolor (Painting)

Date Made

1910-1925

Location

By Request in the Benson Ford Research Center

Object ID

53.41.1265

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Illustration board
Ink
Paper (Fiber product)
Watercolor (Paint)

Technique

Mounting
Watercolor painting (Technique)

Color

Multicolored

Dimensions

Height: 22 in
Width: 30 in

Inscriptions

printed on back: Faced with genuine hand-made whatman - perfect quality / extra hard sized. The registered trade-mark is your guarantee. / Whatman / Drawing / Board / trade supplied by the / sole distributors in the U.S.A. / H. Reeve Angel & Co. Inc., New York City. / Obtainable in Five surfaces: - HP (hot-pressed) for pen and ink, CP (cold-pressed) / and R (rough) for water color, also special surfaces Nos. 1 and 2 for wash drawing.
Advertising Illustration Showing Various Heinz Products, 1910-1925