Toledo Automobile Dealers' Association (T.A.D.A.) Automobile Show Program, January 1912

THF288266 / Toledo Automobile Dealers' Association (T.A.D.A.) Automobile Show Program, January 1912 / front cover
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Artifact Overview

Auto shows gave carmakers an opportunity to share their latest models with the press and the public. They also gave visitors a chance to research their next new-car purchase. This program is from a 1912 show sponsored by a dealers' association in Toledo, Ohio.

Artifact Details

Artifact

Program (Document)

Date Made

1912

Subject Date

15 January 1912-20 January 1912

Creator Notes

Managed by Toledo Automobile Dealers' Association. Printed by Hadley Printing Co.

Location

By Request in the Benson Ford Research Center

Object ID

60.43.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)
Red
Green

Dimensions

Height: 6.25 in
Width: 10.125 in

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    Auto shows serve many purposes. They provide automakers with a place to share their latest models with the press and the public. They allow aftermarket vendors to promote goods and services. And they give visitors a chance to research -- or maybe just dream about -- their next new car. Part trade show, part show business, the auto show is an institution nearly as old as the automobile itself.