Title Page Proof for "The Heinz Year Book for 1928"

01

Artifact Overview

The H.J. Heinz Company employed an ambitious and comprehensive advertising strategy to market its "57 Varieties" of pickled foods and condiments to customers at home, in stores, and everywhere in between. This layout was for the "Heinz Year Book" for 1928, which featured dozens of images that described the company's advertising strategy.

Artifact Details

Artifact

Page proof

Date Made

1928

Location

By Request in the Benson Ford Research Center

Object ID

53.41.439

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Ink
Paper (Fiber product)

Technique

Lettering (Processes)

Color

Black-and-white (Colors)

Dimensions

Height: 18 in
Width: 14.75 in