Advertising Layout of Heinz Vinegar Barrel Heads, January 7, 1910

The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Advertising layouts were a step in the marketing process where the drawing, size, color, and arrangement were taken into consideration before the final advertisement was created. This layout advertised Heinz vinegar, one of the Heinz "57 Varieties."