The Winners - 1940 Gilmore-Yosemite Economy Run, February 1940
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Artifact Overview
In January 1940, Ford Motor Company cars were driven 306 miles from Los Angeles to Yosemite National Park. Gilmore Oil Company sponsored the economy run, which demonstrated high fuel economy among participating vehicles. A Mercury V-8 achieved 23.76 miles per gallon, while a Lincoln Zephyr V-12 scored 19.9 miles per gallon. Each car won its respective class.
Artifact Details
Artifact
Photographic print
Subject Date
08 February 1940
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
P.833.73081
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Linen (Material)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 11.25 in
Width: 7.938 in
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Related Content
SetMercury
- 23 Artifacts
Ford Motor Company introduced Mercury for 1939. The mid-price make fit neatly between the economical Ford and the extravagant Lincoln, and it broadened the company's product range to better compete with General Motors and Chrysler. In the decades that followed, Mercury offered distinctive sedans, station wagons, muscle cars, and minivans. But the 21st century brought slowing sales and shifting priorities, and Mercury was discontinued in 2011.