Political Campaign Bumper Sticker, "Kennedy / Johnson," 1960

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Artifact Overview

This bumper sticker was produced for the 1960 Kennedy-Johnson presidential campaign. After John F. Kennedy defeated Texas Senator Lyndon B. Johnson in the 1960 Democratic primary, Kennedy named Johnson as his running mate. Johnson's addition brought on board an experienced old-school politician, and also provided a better chance of victory in the key swing states.

Artifact Details

Artifact

Bumper sticker

Date Made

1960

Subject Date

1960

Creator Notes

Commissioned by Citizens for Kennedy-Johnson, Washington, D.C.

Location

Not on exhibit to the public.

Object ID

2001.79.3

Credit

From the Collections of The Henry Ford.

Material

Adhesive
Paper (Fiber product)

Technique

Printing (Process)

Color

Dark blue
Red
White (Color)

Dimensions

Height: 3.938 in
Width: 13 in

Inscriptions

In white letters on red background at top: KENNEDY In white letters on dark blue background on bottom: JOHNSON
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    Using giveaways like this campaign button, Democratic presidential candidate John F. Kennedy launched an exhaustive campaign in 1960 against Republican opponent Vice President Richard M. Nixon. Despite charges that he lacked experience in foreign affairs and that his Catholic background would hurt him, Kennedy's knowledge and maturity eventually won him the very close 1960 election.